CEA is the leading distributor for world-renowned capital equipment brands JCB agricultural and construction equipment, Atlas Copco, Ditch Witch, Dynapac and Komptech.
Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.
CEA is a privately owned business with 7 branches, and over 70 dealer outlets. With more than 300 employees’ companywide CEA is dedicated to providing professional customer support, thanks to our highly qualified staff.
Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.
The trusted relationships CEA has built with local communities, customers, dealers and employees continues to create shared successes.
PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.
Providing our clients with excellent products and a positive customer experience is important to us. We understand that our customers have a choice about where they buy and service their equipment. Our goal is to continue to supply and service world- class equipment and build trusted relationships with our clients.
CEA has a large network of 7 branches, over 70 dealers and more than 300 employees that provide sales, parts and service support to our extensive customer base.
We supply a diverse range of equipment to industries such as construction, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and the recycling sector.
Safety is our number one priority. We operate under the “Think Safe Act Safe” philosophy: Every employee is responsible for safety.
Our retail branches are located in the metropolitan cities of Adelaide, Brisbane, Melbourne, Perth, Sydney, Auckland and Bay of Plenty. Providing a range of new equipment and a parts and service centre to support our customers requirements.
We have invested heavily in our large dealer network. With more than 70 dealers throughout Australia, our customers have unparalleled access to our products, parts and service. This gives our clients peace of mind knowing that they have local support.
We attract and retain the best people in the business. All of our employees live by our RIPPA Values:
These values underpin everything we do and help to forge a committed and positive team that works for our customer’s benefit.
As an Australian family owned and operated business we are committed to developing our people and creating a culture that promotes ownership and empowerment while providing a positive work/life balance. We pride ourselves in being the best in the business and that means having the best people.
CEA is committed to the highest standards of corporate governance, professionalism and integrity. Under the direction of its Board, CEA continues to strengthen its commitment to good corporate governance and ensure that its policies and practices meet and exceed compliance obligations.
The Board’s primary role is the protection and enhancement of long-term shareholder value. It is accountable for the overall corporate governance of the consolidated entity, including its strategic direction. It has the authority and the responsibility to determine organisational guidelines and regulate the affairs of the business.
Furthermore, the Board conceives relevant policies, practices and procedures, which deal with, for example, effective risk management and statutory compliance. It is also accountable for attracting and retaining a suitably qualified management team and maintaining the Group’s corporate reputation with all stakeholders.
The Board supports the doctrine of effective corporate governance and is committed to adopting the highest standards of performance and accountability, commensurate with the size of the Group and its available resources. Accordingly, the Board has adopted corporate governance principles and practices designed to promote the responsible management and conduct of Group business.
The documents that govern us are: